In the adoption of web 3, all industries are not equal.  

When you look at the different industries, Fashion is probably one of the most forward-thinking concerning the Metaverse and blockchain.

“Brands are spending tens of millions of dollars investing in the metaverse. Gucci, Nike, Burberry and Walmart are just some of the companies buying up digital land as a way to promote their products. Nearly $2bn has been spent in the past year on metaverse real estate, according to analysts.” BBC 

What about the insurance industry and more generally financial services?  

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https://www.youtube.com/watch?v=-x38ojXzG0I